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12 issues in print
Professional fields are often strewn with terminologies that confound the uninitiated and rally the peers/colleagues around a common language. However, this can also lead to multiple interpretations and divergence of viewpoints that can dilute the core purpose of effective application of key concepts. Consequently, success is often measured in terms of avoiding failures, rather than, learning from missteps and consolidating gains on a long-term basis. This conventionalizes risk aversion as senior management gets increasingly addicted to quarterly results to placate impatient shareholders who are hooked on quicker positive returns within a highly sensitized market hinging on precarious economic outlooks.