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12 issues in print
As a confirmed social media enthusiast – some might say evangelist – I am occasionally asked to speak about the subject, often to people considered to be sceptics (or “laggards” to use the slightly disparaging term best known as part of the Technology Adoption Cycle). I tend to close with a quote from Erik Qualman in his book “Socialnomics” which sums up my personal view perfectly:
“We don’t have a choice on whether we do social media. The choice is how well we do it“.