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12 issues in print
Google and the local press can occasionally throw up a link that demands a second look. For me it was a story in the Torquay Herald Express about a crowd-funding site set up after a young woman was killed in a stabbing. Her friends and work colleagues are trying to raise money to pay for the funeral costs.
This dramatic and rare situation helps to illustrate the potential financial needs a death may create. This demand is clear with over 50’s as funeral plans continue to do good business. But for the younger ages insurance is usually sold alongside mortgages and to protect family meaning there is a potential gap for the single renters.