PERRY HAMILTON

The established maxim is to keep emotion out of business and lead with the head, not the heart. Football is all about winning, but it’s fuelled by emotion and passion. Norwich City FC has incredible heart and what it represents to fans and local communities cannot be understated. Here, Perry Hamilton tells of the twists and turns of his own story and what it means to be at carrow road, where everyone plays their part, win, lose or draw.

The established maxim is to keep emotion out of business and lead with the head, not the heart. Football is all about winning, but it’s fuelled by emotion and passion. Norwich City FC has incredible heart and what it represents to fans and local communities cannot be understated. Here, Perry Hamilton tells of the twists and turns of his own story and what it means to be at carrow road, where everyone plays their part, win, lose or draw.

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Hyper-Personalisation – the next frontier in employee experience – featured in issue 252 of theHRDIRECTOR

7 July 2025

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