Like James Bond exiting a close shave with barely a wrinkle in his white tuxedo and still exuding cool by the ice bucket-load, Bacardi left Cuba in a hurry, as Castro seized power of the country and control of Bacardi’s assets and premises. Founded in 1862, today, one of the world’s most exciting and desirable brands, prides itself on its seven generations of family private ownership, and has a unique take on engaging its people – called primos.
