UNTIL SPOTIFY ENTERED THE MUSIC MARKET 17 YEARS AGO – ALTHOUGH NEW FORMATS HAVE COME AND GONE – HOW PEOPLE ‘CONSUME’ MUSIC HADN’T CHANGED FOR GENERATIONS. THE NOTION OF A GLOBAL JUKEBOX SEEMED LIKE AN IMPOSSIBLE DREAM. TAKING A LOOK AT THE BUSINESS AND HOW ITS PEOPLE OPERATE, IT TURNS OUT THAT THE INNER WORKINGS OF THE COMPANY ARE EVERY BIT AS INNOVATIVE AND REMARKABLE.