AS PLANS GO, STARTING UP A BANK IN A PANDEMIC AND A PROTRACTED RECESSION, SOUNDS CHALLENGING. ADD THE RATIONALE, TO SUPPORT ECONOMICALLY CHALLENGED PARTS OF THE UK’S NORTH AND MIDLANDS – DRIVEN BY A CULTURE OF CUSTOMER CONNECTIVITY AND TRUST – AND CLEARLY THE PEOPLE BEHIND GB BANK ARE UNUSUAL, IN A SECTOR THAT NOTORIOUSLY WORSHIPS PROFIT. THE HR STORY IS JUST AS INSPIRING, AS THIS COURAGEOUS STARTUP OPENS FOR BUSINESS.