The fast-food sector has had to work harder than most to change perceptions, its corporate and social responsibility scrutinised under the harshest of light, in terms of carbon footprint and animal welfare, but what about the employer brand? News that KFC features in the Top 50 Great Places to Work and Britain’s Top Employer was a compelling reason for Jason Spiller to bang on the door of James Watts, Vice-President of Human Resources, KFC UK and Ireland – part of Yum Brands.