Millions of tourists walk by thousands of hotels in London every day. But when they pass The Savoy, they take a picture, usually a selfie nowadays. The Savoy boasts the only road in Britain where you drive on the right, it has played host to the famous, the infamous and the glamorous. But no business these days can just rely on its glittering heritage and nostalgia. The necessity to hit the highest standards and maintain them is paramount.