THE RETAIL SECTOR, TRADITIONALLY RELIANT ON FOOTFALL INTO STORES, CONTINUES TO EMBRACE THE CHALLENGES AND OPPORTUNITIES OF THE WEB. THE PLIGHT OF SOME IN THE SECTOR IS MANIFEST, YET DESPITE THEIR PHYSICALLY BOARDED UP SHOPFRONTS, OTHER RETAILERS HAVE FOUND THE DRAW OF THE WEB COMPELLING AND HAVE EMBRACED IT TO DEVELOP OMNICHANNEL RETAIL BUSINESSES. DURING THE PANDEMIC, STORES LIKE B&Q HEROICALLY KEPT TRADING AND, THROUGH NECESSITY AND AGILITY, ACCELERATED THE WAY IN WHICH STORES AND THE WEB CAN COEXIST IN THE DIGITAL FUTURE.