It is said that we are living in a “VUCA” [BJ1] world – one characterised by volatility, uncertainty, complexity and ambiguity. This somewhat unpleasant sounding acronym originated at the U.S. Army War College. Originally used to articulate life after the Cold War, VUCA hits the nail on the head for many, if not all, sectors, industries, companies and colleagues today. Perhaps, though, it’s nothing new: uncertainty and complexity have always featured in the human condition. We are simply not omniscient nor omnipotent – a reality that persists despite the advent of the fourth industrial revolution[BJ2] with the access to the powerful Big Data it affords.
Article by 23 July 2019