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Michael Haddon is founder & CEO of business management software provider Kradle.  He is passionate about revolutionising business process (BPM) and data management, set to help UK businesses address challenges relating to accountability, consistency and productivity.  Michael is multi-lingual, well-travelled, highly educated and has extensive business management and digital industry experience.

It is shocking to realise how far the UK is behind its European counterparts regarding productivity, with output during the past decade being its lowest since the 1820s. Recent findings from the Office for National Statistics got me thinking about the potential causes of this slowdown, which are still not entirely understood and could be caused by any one of a number of complex issues – the working environment, culture, training and the technology tools businesses have available, for example.

Naturally, for any business leader, stories around lagging productivity and staff performance are a cause for concern. But how then, can employers really ensure they are getting the most from their team? Perhaps this is my inner sportsman influencing me here, but what if, just like with the British Cycling team, it requires some science and rigour?

Prior to controversy currently surrounding the sport, I have long been considering Sir David Brailsford’s approach to marginal gains and the philosophy applied by the team. This is perhaps more topical now than ever before, and irrespective of personal views on how this story is unfolding – I think there are some interesting strategic lessons to take and apply in a business context.

Marginal gains theory
When Sir David took over British Cycling in 2002, he believed that it was possible to increase competitive advantage if he and his team were able to break down every element that went into achieving gold on a bike, and then improving each by 1%.

Sir Dave is a man that believed in, and rigorously followed a process for success that worked. His team scrutinised the foods that should be included in an ideal diet for a cyclist, made tiny adjustments in aerodynamics, worked on increasing the power needed at the start of a race and on how to build endurance for all riders. When first taking the role, Sir Dave certainly did not have all the answers, but in following his process, he and his team effectively created a blueprint on how to win in a cycling race – no matter how competitive the world stage may have been. It was a strategy that proved successful with the British Cycling team, now widely recognised as being the best in the world.

A step by step approach
There are certainly a number of interesting strategic lessons that can be applied into a business context here. With some lateral thinking, it is possible to break down the critical components needed for success in just about any business.

Conversations with the small and medium-sized (SME) businesses I deal with day-to-day indicate that lateral thinking is not the issue. Most business owners understand the bigger steps required to succeed, but they can struggle to unlock their unique ‘marginal gains’ potential.

Most organisations have processes and workflows in place to ensure activities are carried out accurately and consistently but more often than not they are muddled-through on paper, or are spreadsheet-based. Few facing the challenge of growth and scaling-up will take the time to codify their workflows in a way that really allows for measurement and the kind of marginal improvement needed to tackle the productivity gap. And unless the business is a large enterprise, finding a custom-coded piece of software that supports this has been an expensive and complicated task.

So, the key to ensuring success, when applying the theory of marginal gains into the corporate environment is threefold…

  • Define and map processes. Try to encapsulate them in a set of simple, flexible workflows that will allow for comprehensive reporting.
  • Use the data from the team working on each workflow to assess and gauge performance; improve the workflow where problems are identified and identify any bottlenecks where they exist.
  • Repeat and improve continuously.

Define, measure, improve
This process of measurement and continuous improvement will deliver marginal gains for business owners – if they can find and adopt a suitable platform to manage their workflows, without incurring the multi-million pound spend required for enterprise business management tools.

Sir Dave’s words, that we should “forget about perfection; focus on progression, and compound the improvement” are just as relevant in the business context as they are inside the velodrome. A 1 per cent improvement might not be instantly noticeable, but it could make a huge difference in the long run, especially if the results are cumulative and progressive.

I do wonder whether this mentality could help improve productivity for UK businesses. I will not claim to know the answer for certain, but it is certainly thought-provoking and worth exploring.

Michael Haddon, CEO, Kradle Software

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