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Brett Hill
   

The risk of demographic generalisations and losing talent

With five generations in one workplace, regular changes to legislation and new company initiatives to implement, HR can be forgiven for potentially being seduced by the simplicity of generational demographics. Grouping employees by age, providing insight into the lives they are likely to have led to date and how it’s shaped their values and attitudes towards the workplace today, can create a useful snapshot into different demographics – helping to inform everything from individual employee communications to company-wide engagement schemes.

Article by 21 May 2019