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Just Eat shifts focus to independent couriers

Makbool Javaid, Partner - Simons Muirhead Burton

Just Eat, one of the world’s leading online food ordering and delivery companies, has recently announced its decision to stop employing its own couriers. This move comes as the company seeks to shift its focus towards working with independent delivery firms, allowing them to expand their reach and improve the quality of their services.

The decision to stop employing its own couriers has been a long time coming for Just Eat. Over the past few years, the company has been facing increased pressure from its competitors, such as Uber Eats and Deliveroo, which have both invested heavily in their own delivery fleets. In response, Just Eat has been exploring alternative ways to improve its delivery capabilities, including working with third-party delivery partners.

By partnering with independent delivery firms, Just Eat can tap into a wider network of couriers, giving them access to a larger pool of drivers and riders to handle their deliveries. This will help the company to expand its delivery coverage and improve the speed and reliability of its services, ultimately benefiting its customers.

Moreover, outsourcing delivery to independent companies can also have financial benefits for Just Eat. By not having to maintain its own fleet of couriers, the company can reduce its operating costs and redirect its resources towards other areas of its business, such as marketing and customer service.

However, some have expressed concerns over the impact of this move on Just Eats’ current employees. The company has stated that it will work with its existing couriers to help them transition to new roles or find alternative employment, but there are worries that this may not be enough to mitigate the impact of the shift.

Despite these concerns, the decision to stop employing its own couriers is a logical step for Just Eat as it seeks to remain competitive in a crowded and fast-moving market. By working with independent delivery firms, the company can improve its delivery capabilities, expand its coverage, and reduce its operating costs, all while maintaining its focus on providing high-quality services to its customers.

In conclusion, Just Eats’ decision to stop employing its own couriers is a positive move for the company and its customers. While there may be some challenges in the short term, the shift towards working with independent delivery firms has the potential to bring significant benefits in the long run, including improved delivery capabilities, greater flexibility, and reduced costs.

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