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The Blackest Ever Black Friday – what retailers learned from 2014

Such has been the success of the strategy that last year the UK’s Black Friday online sales grew to £1.23bn, yet there was no repeat of the delivery meltdown of 2014. That’s because Black Friday had mutated into a whole week – with online sales from Monday 21 November to Monday 28 November reaching around £6.5bn.

Article by: Press Release | Published: 10 November 2017