If your company is perceived by employees to be a great place to work, and they are openly sharing that fact across their own social media accounts, they become powerful advocates of who you are as an employer. And that can be worth its weight in gold when it comes to your recruitment strategy.
| Published: 16 August 2023
People remain optimistic about their job prospects despite the economic turmoil facing the country.
| Published: 21 May 2023
The candidate experience matters more than ever - but it needs to be communicated from the first touch point, right through to the on-boarding stage.
| Published: 16 March 2023
There’s no two ways about it, the world feels heavy. And let’s face it, it has done for a few years now. But as HR and business leaders, how do you navigate this and ensure your PR and Communications strategy is supporting your business in a positive way? Victoria Haley, Co-Founder of HuHa PR, offers her expert advice.
| Published: 6 February 2023
By the time you retire, it’s estimated that you would’ve spent close to 90,000 hours at work. That’s a third of your lifetime, give or take. That’s why it really matters who you choose to spend your time working for and with, and why the employer brand is increasingly important to job seekers.
| Published: 6 December 2022
High demand for the best talent means it is only natural that businesses want their employer brand to stand out from the crowd. However, is it wise to focus on what is to be celebrated and admired, avoiding discussing the inevitable flip-side?
| Published: 4 December 2022
Businesses that have cut costs when kitting employees out with WFH and hybrid workstations could find it's a reputationally costly false economy if there's an avalanche of MSD claims.
| Published: 14 November 2022
The employee value proposition (EVP) has been the backbone of the employer brand; the “hook” that retains your top talent and attracts candidates to your organisation. After 2+ years of disruption, many EVPs are no longer fit for purpose. To remain competitive in a candidate-driven labour market rife with skills shortages, it needs a rethink.
| Published: 20 October 2022
Its crucial that there’s no gap between the perception of an organisation and the truth of working there. What’s portrayed must be authentic, otherwise new starters will not stay around once they realise that it’s not the reality.
| Published: 16 September 2022
The Great Resignation and ongoing talent shortages have given candidates the upper hand throughout hiring processes. As all industries continue to experience staff shortages, organisations can no longer afford to neglect their candidate experience. The first interactions with a potential employer should be positive and empowering for applicants as it sets the tone for how the business treats its staff.
| Published: 25 May 2022
