Preserving/sustaining/promoting a strong employer brand has become critical for leadership in the Digital Age as ‘pristine’ reputations are perilously susceptible to significant and, quite often, irreparable damage from a few keystrokes of an internet-savvy disturbed/disgruntled/disillusioned party from any corner of the world. Additionally, the future of corporate entities is increasingly leveraged on the quality of their workforce and prolonged setbacks in the ‘war for talent’ can signal the end of even the industrial titans of yesteryears.
Article by 1 September 2020
Effective communication with your audiences is even more important that is has been in the past, given the volume of information we are consuming on all our different devices and various platforms. It’s all about ‘cutting through’ and being relevant to get messages across. This is something marketers have been doing for years, but today customers, potential clients, business partners, and employees place great importance on being able to trust the messages we see. As consumers, we are not only searching for the information we need, we are looking for reassurance. Whether we are researching something we are going to buy, who we vote for, or information to inform our beliefs and opinions we need to trust information that’s communicated by companies and its credibility.
Article by 8 October 2019
Every company has an employer’s brand, whether they like it or not. The $64,000 question is do they know how ... View Article
Article by 12 September 2019