Effective communication with your audiences is even more important that is has been in the past, given the volume of information we are consuming on all our different devices and various platforms. It’s all about ‘cutting through’ and being relevant to get messages across. This is something marketers have been doing for years, but today customers, potential clients, business partners, and employees place great importance on being able to trust the messages we see. As consumers, we are not only searching for the information we need, we are looking for reassurance. Whether we are researching something we are going to buy, who we vote for, or information to inform our beliefs and opinions we need to trust information that’s communicated by companies and its credibility.
Article by 8 October 2019
The current labour market is in the midst of an evolution. Across all sectors, digital transformation is changing the way that businesses operate and shifting the in-demand skills for the workplace of the future. This 2019 Salary Guide revealed that two in five UK organisations (38%) consider digitalisation to be the main evolving force in the workplace today.
Article by 24 September 2019
Let me tell you a story of two talented and ambitious young men, both dreaming of a high-flying career – ... View Article
Article by 18 September 2019
Every company has an employer’s brand, whether they like it or not. The $64,000 question is do they know how ... View Article
Article by 12 September 2019
As the hyperbole heats up across our politics and markets with unprecedented campaigns – both in how they were run ... View Article
Article by 10 September 2019
The concept that the way an organisation treats its employees is the way the employees will treat their customers is ... View Article
Article by 4 September 2019
Change is coming. In the war for talent a digital revolution is helping to unlock the true potential of the ... View Article
Article by 11 June 2019
British workers are taking fewer sick days than ever before. In 2017 this amounted to an average of 4.1 days ... View Article
Article by 22 May 2019
With five generations in one workplace, regular changes to legislation and new company initiatives to implement, HR can be forgiven for potentially being seduced by the simplicity of generational demographics. Grouping employees by age, providing insight into the lives they are likely to have led to date and how it’s shaped their values and attitudes towards the workplace today, can create a useful snapshot into different demographics – helping to inform everything from individual employee communications to company-wide engagement schemes.
Article by 21 May 2019
Without doubt, we wouldn’t have been able to strive towards these results without the right people behind us and one of the key reasons for our success was identifying, recruiting, nurturing and developing them.
Article by 28 March 2019