You’re either working at one of those ‘woke’ wear-what-you-want-to-work companies, or you’re enchained in the shackles of wearing smart office attire.
And even if you are in a company enforcing a smart workwear policy and you think it’s restrictive, there’s good reason for it. Clothing almost defines the company culture and workplace perception.
But before we give too much away in the introduction, let’s get into it. Read on to learn about the impact of well-presented clothing on workplace perception.
Dressing Smart Isn’t Necessarily Dressing for Success
Let’s be clear: dressing formally will not transform you into the office’s most valuable player in a day. And, because a company enforces a smart dress code, it doesn’t mean they’re a successful company.
Still, smart clothing is indeed a kind of shortcut. And the very existence of shortcuts is what humans adore. That includes your manager, your client, and even your colleague who spends their off-the-clock hours in jogging bottoms. It is part of human nature.
And there are more perks than whether the company or you look successful. You don’t have to dress on par with societal norms. The magic lies in changing the clothing style and doing it effortlessly. Intent is key to dressing for success. It’s about clean lines, appropriately fitting clothing, and matching outfits that represent your industry without being overly excessive. That is the sweet spot.
And then there’s a difference between wearing smart and looking smart. If you have a suit on with a creased top, you instantly revert to scruffy. But when all it takes is an ironing board and a quality iron, see Laurstar for examples, there’s really no excuse.
But Dressing Smart Does Look Successful
When it comes to appealing to a boardroom packed with executives or showing your face to your team on a video call from your home kitchen, the way you present yourself speaks volumes.
Incredible outfits don’t just look successful; they boast. Before you say a word, these outfits build trust. Wearing clothes immediately showcases respect toward yourself, your position, and others. And that energy? It’s really powerful.
Psychologically, people who dress well are believed to have more authority and command respect. This is no mere observation; it is scientifically proven. Wearing smart attire makes people seem more capable. Studies showed that workers wearing professional clothes are presumed to be more competent and, surprisingly, likeable, too.
And, people who are smartly dressed walk and carry themselves differently. They raise their voice, occupy space, and assert themselves.
Stand someone in a suit and tie next to someone in jeans and a jumper, and you will automatically assume the shirt and tie is the successful one.
The Internal and External Company Image
If all the employees of an office look polished, professional, and generally well put together, what does that mean? It means the company wants to attract new clients to other businesses and isn’t afraid to put their company image out there. They want everyone to perceive them as well organized, coordinated, and successful.
Whatever the case is, the dress code has meaning. It shapes the culture of the business and allows employees to enhance how they display themselves physically and figuratively.
Well, externally well-dressed employees serve as brand ambassadors. They are a living and breathing business card. Whether they are networking, facing clients, or taking a lunch break, they are always under observation and instantly recognized. People tend to relate to the persona, and that can either enhance your brand’s goodwill or tarnish it completely.
So, the next time you wish to show up for work, think about what what you’re wearing means. Unless, of course, you do work in that woke relaxed office wear company, then you can do what you want!