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Operations manager role has never been so unpredictable 

The last few years have brought about drastic changes in working life, largely due to the COVID-19 pandemic. For operations managers, this has led to a great deal of unpredictability, with changes to recruitment processes, digital transformation budgets, and streamlining processes in response to recession. Leaders must keep a clear view of their operations, using technology to facilitate this whenever possible.

There is no question that working life today is drastically different compared with just three years ago. When the COVID-19 pandemic hit, it was the beginning of a remote-working revolution, bringing a totally new set of challenges never experienced before. Since then, working life has been a rollercoaster of changes, which has brought brand new challenges to the surface.  

But just when we think things are settling down, another hurdle appears. For Operations Managers, their role has never been so unpredictable. 

How has working life changed?
Picture this. The year is 2013. You’re sat in your office, looking out on a floor of desks, all of which are occupied by members of staff. On every desk is some form of freebie-stress ball, branded with a random business’s logo, which was likely picked up from a recent trade show. You and the team around you rely on man-power to complete most of your daily tasks. Perhaps below your floor there is a warehouse with an assembly-line reliant on humans to complete activities required.  

Flash forward to your working life today. I would imagine it is quite far-removed from the 2013 picture we just painted – perhaps you’re in your home office, that warehouse we discussed still exists, but it now powered by automated technology, overseen by production managers and technical support staff.  

With everything that has happened over the past ten years, looking to the future and considering how to become one step ahead of upcoming changes, will help operation managers in control and ready to face future challenges. 

The reality of talent shortages
Finding IT talent, particularly the most in-demand software developers and analysts, is becoming increasingly difficult. The rise of remote and hybrid working patterns, alongside the monumental digital transformation journeys many organisations have gone through over the past couple of years, has led to a shift for specialist skills.  

In Monster’s global Future of Work 2022 report, it was reported that 87% of employees struggle to find the IT talent they require. Because of this skills-shortage, hiring costs and the standard of the benefits package now expected by new recruits has increased.  

But leaders must also take into consideration the global and economic factors impacting their recruitment efforts. Inflationary pressures, the cost-of-living crisis, current recessionary woes and the lasting impact from the pandemic. All issues effecting both the employee and the employer. And all issues that come as industries begin to recognise the operational efficiencies, they can make by introducing more IT and engineering elements into the business.  

In a survey from Gartner Inc,  it was suggested that IT executives see the talent shortage as the most significant barrier to adoption of up to 64% of emerging technologies, compared with just 4% in 2020. A lack of talent availability was cited far more often than other barriers, such as implementation cost (29%) or security risk (7%). 

As talent shortages become a reality, the creation and growth of digital platforms essential to flourishing in a competitive marketplace also slows – making recruitment difficulties directly impact on a company’s bottom line and creating an exponential demand for operational and IT resources. The need to bridge the gap, find the right talent and stick to budgets is complicated to say the least. 

Digital Transformation journeys halted by budget cuts
Most organisations nowadays are on some kind of digital transformation journey. Whether that is automating processes, improving customer experience and / or moving to a centralised system. But budgetary constraints mean that even those who know exactly what their transformation journey should result in – including what stops they need to make on the way – the allocated budgets don’t facilitate the full journey.  

When you also throw into the mix a lack of training and employee engagement, significant blockers to transformation can present themselves. This can only be overcome with sufficient time investment into teams – any new technology and processes will always be accompanied by a steep learning curve, so having a strong knowledge transfer plan in place is necessary.  

The other difficulty which must be considered within transformation journeys is a rushed testing or proof of concept period. There is a nod here again to time investment within the team – time is crucial to allow a true exploration and examination of any new technologies and processes.   

Recession induced streamlining
In the UK, inflation has remained at a 40-year high, reaching 10.1% in January 2023, with the Bank of England responding by increasing interest rates to 4% – the highest level in 14-years. And it is predicted that in 2023 the UK economy will shrink by 0.6% according to the IMF. But in business terms, this comes down to one focus point – doing more with less.  

When business budgets are impacted, the first areas to be squeezed are often hiring new staff or removing tech support for digital transformation projects. Looking at ways to streamline and / or automate processes internally to improve efficiency and free up team capacity should be considered by all leaders across 2023 if they are going to maintain their commitment to driving positive transformation. 

With the above considered, it’s more important than ever for leaders to have a clear picture and view of what is changing across the organisation. This must not be confused with micro-managing teams, but more to be able to identify bottle-necks within processes, review resourcing requirements and ultimately assess the impact on their customers.  

Too often organisations are working with old legacy systems that don’t facilitate this view, and so leaders end up losing site of these important areas.  It may become clouded to leaders as to who is dealing with what, communication lines become blurred across channels and work streams become unmanageable.  

Having a clear view of operations and the autonomy to change it using one platform for all work will become more and more imperative. Using one system also makes it much easier to get actionable insights on metrics such as average ticket completion time or customer satisfaction score. 

There are clearly several different areas that will affect the operational and IT leaders of today’s businesses. But focusing in on talent, transformation, economic impacts to the business and having a clear view of workload are priority areas those leaders will need to focus on should they wish to make a meaningful difference. 

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