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Secret Santa, what Brits really want

Christmas Tree World

Research reveals what UK adults really want to receive for secret Santa. It’s not always the thought that counts finds new survey.

Gift cards have been voted the most popular secret Santa gift by Brits, who want to receive presents that they can actually use, according to new research. A survey of 1,007 UK adults carried out by e-tailer Christmas Tree World has revealed the top ten secret Santa gifts that Brits would like to receive this Christmas gifting season, which will see two thirds (67 percent) of UK adults taking part in the popular tradition.

With the average Secret Santa budget set at £10 in the UK, gift cards have topped the charts as Britain’s most popular secret Santa present (53 percent), a gift, which gives consumers the opportunity to go out and buy something they can choose for themselves.

In second place was alcohol, which received 46 percent of the vote. Popular examples include wine, gin and prosecco. The rise in health trends such as spiralizing may have contributed to the popularity of cooking, as 39 percent said they would like to receive something for the kitchen from their Secret Santa.

Proving that sometimes, classic gifts are the best, grooming products and cosmetics, or ‘smellies’ as they are also known came in fourth place with 36 percent of the vote.

A quarter (26 percent) said they would like to receive a book from their Secret Santa, followed closely by tech accessories (23 percent), which due to the tech savvy nature of Brits, is a safe bet this Christmas. Examples include phone cases, head phones and selfie sticks.

A gifting classic, stationary came in seventh place (22 percent), and 18 percent said they would like to receive a novelty game from their Secret Santa. 11 percent would like to receive some form of food gift, and surprisingly 9 percent would to receive an item of novelty clothing. Of the respondents who voted for gift cards, 69 percent were female and 31 percent were male.

Stephen Evans, managing director, Christmas Tree World commented: “It’s great to the see that the tradition of Secret Santa is still going strong after all these years, as it’s a great way for groups to have some fun without having to spend a lot. Despite Secret Santa being light hearted, people clearly want to receive a gift that they can actually use, and want to avoid money being wasted on unwanted gifts. I was surprised to see that timeless classics such as gift cards, alcohol or a bathroom gift set still have a place in the top ten, which I’m sure people who struggle to buy gifts will be pleased to hear!”

Top ten secret Santa gifts that UK adults want to receive:

Gift card – 53 percent

Alcohol –  46 percent

Kitchen item – 39 percent

Cosmetic and Grooming item– 36 percent

Book – 26 percent

Phone case – 23 percent

Diary – 22 percent

Game – 18 percent

Food – 11 percent

Novelty slippers – 9 percent

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