Search
Close this search box.

A third of young workers believe their employers don’t care about sustainability

With World Earth Day approaching, new research underscores a growing expectation among UK workers for companies to prioritise sustainability.

Ahead of World Earth Day, new research* finds that workers across the UK are increasingly focused on sustainability and expect their employers to do more – particularly younger generations.

Half (51%) of employees are keen to see their company invest more in sustainability, rising to 61% of younger workers aged 18-34.

The research also reveals that over half (53%) would like to see their company investing in more sustainable benefits such as electric vehicles and sustainable pensions, similarly rising to two-thirds (66%) of 18–34 year olds – and these demands are not going unnoticed.

More than four in ten (44%) businesses report an increase in the number of employees asking for sustainable benefits, and over half (53%) say that they have noticed an increase in the employees who care about sustainability over the last year.

Despite this, employees, particularly younger ones, believe that their company could be doing more.

Although half (50%) of young workers now say that sustainable benefits are the most important perks to them, a third (33%) of this age group believe that their employers do not care about sustainability.

Moreover, the research reveals the worrying impact of this disconnect, particularly as younger generations increasingly enter the workforce.

Two in five (42%) aged 18-34, believe that poor sustainability initiatives have a detrimental impact on their morale at work. This not only leaves existing employees demotivated, but businesses at risk of failing to attract fresh talent.

Matt Russell, CEO of Zest comments: “It’s been a difficult few years for businesses, and the reality is that many – often not by choice – have been forced to put their sustainability initiatives on hold.

“Yet with the next generation increasingly populating the workforce, many of whom are naturally engaged in sustainability initiatives that will support their future, businesses must adapt to these changing demands. While many businesses will be focused on scope 1 and 2 emissions, a key area that can be overlooked in sustainability is benefits packages, for example electric vehicle schemes or sustainable pension funds.

“Not only will a greater focus on this better meet individual needs, improving overall employee proposition and the ability to attract and retain talent, but crucially it will assist with the UK’s broader journey to net zero.”

Adopting employee benefits technology can enable greater personalisation and flexibility of benefits – including more sustainable options. Using data and insights, employers can send targeted communications to employees to accommodate changing demands while ensuring that the right benefits reach the right employees at the right time.

Unfortunately, at present just 29% of employees believe that their company’s benefits platform supports their individual needs and two in five (39%) employees would like their company to invest in their benefits platform more to increase accessibility.

*Zest

www.zestbenefits.com

    Read more

    Latest News

    Read More

    The legal and moral imperative to support neurodivergent employees

    19 May 2024

    Newsletter

    Receive the latest HR news and strategic content

    Please note, as per the GDPR Legislation, we need to ensure you are ‘Opted In’ to receive updates from ‘theHRDIRECTOR’. We will NEVER sell, rent, share or give away your data to third parties. We only use it to send information about our products and updates within the HR space To see our Privacy Policy – click here

    Latest HR Jobs

    Assistant Director of Human Resources Claridges We are seeking an exceptional Assistant Director of Human Resources to join the Claridges team. Set in the heart

    University of Exeter – Human ResourcesSalary: The starting salary will be from £26,444 on Grade D, depending on qualifications and experience

    The British Academy – HR TeamSalary: £33,545

    As the Head of Strategic Workforce Transformation, you will be responsible for developing and implementing comprehensive strategies to ensure we have the right… £58,972 –

    Read the latest digital issue of theHRDIRECTOR for FREE

    Read the latest digital issue of theHRDIRECTOR for FREE