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Retention and employers’ environmental credentials are very connected

Sarah Taylor

What Generation Z and Millennials expect from employers when it comes to their workplace is; sustainable buildings and sustainable working practices. Contributor Sarah Taylor, Managing Director – BRITA UK.

BRITA Professional conducted a survey of 1,000 Millennials (those born from the early 80s to mid-90s) and Generation Z  (born between the mid-90s and mid-00s) on sustainability and corporate social responsibility (CSR) in the workplace.

The research revealed that this younger generation highly value the sustainability credentials of their employer, with an overwhelming majority (86 percent) saying they would stay at a company longer if it reported back on how it is lowering its impact on the environment.

BRITA Professional’s report, ‘Life is Better Filtered: Corporate School of Expertise’, revealed the top three CSR objectives that matter to the younger generation: 

  • An environmentally-friendly building (46 percent)
  • Programmes in place to support health and wellbeing, including mental health (45 percent)
  • Charity partnerships to get involved with (36 percent)
  • In terms of the office environment, the research also revealed the most important design elements to the younger generation are:
  • quiet zones (52 percent)
  • hydration stations (31 percent) 
  • comfy seating areas (31 percent)

Working culture, meanwhile, also requires forethought from employers say Generation Z and Millennials. This includes being flexible in terms of working hours and location (50 percent), openness and transparency (46 percent), and investment in personal development (44 percent).

Sarah Taylor, Managing Director of BRITA UK, commented: “Our research shows that Generation Z and Millennials are a force for change. They believe in living a more sustainable life and their day to day decisions will likely reflect this. It’s now up to businesses to reflect these expectations in the workplace. Get this right and you will be rewarded with a loyal, talented and productive workforce.”

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