A business culture and remote working expert is advising British businesses to get prepared for widespread remote working or brace themselves for a potentially significant impact on employee wellbeing.
Founder and director of The Culture Builders, Jane Sparrow, says “a little bit like when it snows, the first day or two of homeworking can feel quite fun – it’s different, you don’t have to get up as early, there’s no morning commute – but then the reality sets in and it can become a real challenge for people.
“If you’re used to seeing your colleagues or customers every day, feelings of isolation can creep in remarkably quickly. This new remote working environment can also affect focus, a sense of team and creativity. It’s not something that is often talked about but if we are to help our teams stay healthy, happy and ultimately productive, we have to recognise and manage the high stress environment that remote working can create for many people.”
Jane’s team has been supporting China and Hong Kong based, global luxury fashion, beauty and lifestyle retailer, Lane Crawford, through the eye of the Coronavirus storm.
Andrew Keith, the company’s president, says “it’s hard to articulate the array of unprecedented challenges this situation has presented but at the heart of our response has been supporting people and keeping them connected – to each other and the organisation.
“We’ve been developing people managers on how to support their remote teams, providing daily top tips and inspiration to keep people motivated and working intensively with the top team on role modelling essential behaviours for effective virtual working. I started a VLOG a number of months ago to have an emotional and direct connection with every one of my people, during such a difficult time, which has had a huge positive impact.”
With millions of UK employees already working from home and millions more expected to follow, the challenge is on for businesses to keep their people positive, connected and productive. The Chancellor may have announced a £30bn package to “keep this country and our people healthy”, but the onus is just as much on employers to ensure their people are supported.
Jane Sparrow says, “There are so many benefits of remote working, for both people and business spanning wellbeing, productivity and the environment. A possible upside of this whole situation is that it may prove the case for more flexible working within companies who have been slow to adopt it.
“However, many leaders, teams and companies come at remote working assuming that people will just do it well or adapt easily to it, if it’s new for them. The other thing we see a lot is businesses putting in a new or enhanced virtual working tool – and considering the job done.
“We need to remember that we’re all human – and so dropping people into a totally different way of working with just a new video communication platform – it doesn’t work. We have to think about how we keep people feeling connected, that they’re still part of a team and that there’s still a strong support network in place. On the topic of connection, we’ve been going to Lane Crawford’s virtual gin dens!”
JANE’S TOP TEN TIPS FOR EFFECTIVE REMOTE WORKING
- Don’t focus on tools alone
With video communication, webcasting, messaging platforms and more, the tech is there to make this work. But attitudes and behaviours are just as vital for a productive remote team.
- Create a third place
There’s the office, there’s home and then there’s the virtual third place. Agree as a team how you’ll behave there for virtual collaboration success e.g. it’s acceptable to send a quick message to say “I’ll call you back” if you’re deep in focus.
- Ensure social continuity
When we work remotely, our exchanges become more formal and task focused. Pick up the phone, or ping a message, just to see how someone else’s day is going. Virtual team check ins at the start and end of each day replicate the usual social greetings and create connection.
- Adapt working structures
What works in the office may not remotely. Instead of lengthy meetings, have short virtual huddles with a strong chair so people don’t get lost because they’re not physically visible. Apply this thinking to team resourcing, scheduling and action planning.
- How are we feeling?
Keeping in tune with how teams are feeling is even more critical when they’re remote – have five minutes on the start of every virtual meeting to say hello properly and see how people are.
- Help people to manage distraction
Distractions are the biggest reason why many people say homeworking wouldn’t work for them. Get your leaders to talk openly with people about how they’re managing theirs – specific break times are a good start!
- Say thank you more
We have a human need to feel valued and when we work remotely the opportunities for this diminish. Make sure your business is seeking out and actively sharing success and your managers are dialing up the appreciation.
- Energising – your way
What gives us energy is different for everyone but your people need to work it out fast for success. A tried and tested formula is breaks + movement + fresh air (every so often). Plus avoiding the lure of the biscuit cupboard with healthy snacks instead.
- Walk the virtual walk
There’s a critical role for leaders and managers to connect, support, coach and role model. Task your managers with choosing two different people to call each day for a 10 minute check in.
- Be realistic and honest
If schools and nurseries close, the impact on how we are able to work will be even greater. Businesses will need to respond quickly and empathetically – leaders being open and honest about their own working patterns (and limitations) can really set the tone.