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About Peter Comber

Peter Comber is the inventor of the Collaborative Creativity methodology and founding partner of Atstrat, a company providing Collaborative Creativity services to the healthcare industry.

An expert in applied creativity, with 35 years of professional experience that also includes a deep understanding of qualitative research, strategic planning and international marketing and management, Peter has unique practical knowledge of the power of group creativity.

Meet less. Meet better

The less we come together the more the value, experience and overall success of live meetings must increase. One solution is collaborative creativity. The pandemic will pass, eventually, but in most offices, it seems unlikely that things will ever return the way they were. Suddenly, going to an office every weekday seems unnecessary. However, this poses new challenges and to confront them successfully companies will need to make radical changes in the way people meet to collaborate.

Article by 28 August 2020