Search
Close this search box.

Are You Accountable? Helping You Create a Culture of Accountability

Accountablitlyu

Airports may hold great surprises of bumping into some wonderful people. During such few occasions, I could meet celebrities, politicians, my former colleagues, and bosses and sometimes I chanced upon people who are connected with me on Social Media, such as LinkedIn and Facebook. That day when I was traveling from Pune to Delhi through Spicejet (SG 184), I met Mihir Jaitley – the CEO of a leading multi-billion USD Automobile Conglomerate. Previously, I had met Mihir during few NHRDN and other leadership seminars and conclaves. However, to have a one to one conversation with someone who is as successful and influential businessman as Mihir is an enchanted experience in itself. I was contemplating whether I should say hello to him or let go the opportunity. My positive thought won. I mustered all my courage and walked towards him.

“Hello Sir, I am Sanjeev. I introduced myself. ”You may not remember me but I had few opportunities to meet you during leadership conclaves. The latest I heard you in NHRDN conclave 2014, held in Mumbai”. I went on.

We then extended our hands for a warm handshake.

“Hey, Sanjeev, It’s nice to meet you. How are you?” he asked.

“I am good, Sir. Thank you. It is really nice to see you here”, I responded.

“Sir, you have unique ideas about how HR can contribute to the growth of an organization. Very different from other business leaders”, I continued.

“Thank you, Sanjeev. What do you do?” he enquired.

“Sir, I am working as an Independent Management Consultant from last 1.5 years. I help setting up HR processes and procedures in small and mid-sized organizations during their start-ups. I also help organizations in preparing and grooming their new managers and coaching leaders for bigger roles. Prior to this, I have worked for 15 years with few organizations across India and overseas”, I promptly replied while extending my business card to him.

“That’s very impressive. I like the phrase you used in your description, “help”. Consultants don’t give free help. They charge a lot of money”, he replied with a sarcastic smile, while extending his business card.

“Can you think of ways to improve the accountability of managers and leaders in an organizational set-up? Have you done anything in that aspect”, he asked curiously.

As we were discussing, Spicejet staff made an announcement for boarding the plane.

“Sir, poor accountability is not a concern of one organization or an industry. It is there in all industries. The primary problem is not with managers or leaders but the way accountability has been defined. By definition, it appears like an attempt to fix the blame for a failure or crisis rather than giving an empowerment to concerned leaders to find a solution. When it comes to fixing the blame, many leaders are likely to surge it off”, I gave an empathetic reply.

“Yes, I have helped few organizations in making their leaders more accountable. I will be glad to help you too, if I get a chance to meet you again and explain the process”, I continued.

“Well, I just asked you this out of curiosity. We don’t have any such problem in our organization. However, I would like to know more about it. I am traveling for two weeks, I‘ll give you a call after that. Let’s meet sometime”, he responded.

“Sure Sir. I am looking forward to meeting you again. It’s been nice meeting you”, I told, as I picked my laptop bag to board the plane.

“Same here Sanjeev. See you. Bye”, he responded.

I was anxious when there was no call from him for a month. Should I call him or wait? I contemplated again. Maybe he just said he would like to meet me or maybe he was busy. My mind was juggling. Finally, I decided to shoot him an email.

I sent a short email to Mihir, giving him a summary of our meeting and asking him if he would like to meet to take it further.

To my surprise, I received a reply from Mihir within one hour, sent from his iPhone, informing me that he remembers our meeting; however, he is still traveling and will get back to me as soon as possible.

I didn’t get any communication from him for another TWO months, neither did I bother to send another email to him or call him. Then on one Tuesday in August, almost after six months of our airport meeting in February, I received a call from Mihir asking me if I am free on Friday and if I will be able to visit his office at 3 PM? I responded with affirmation. I had two days to prepare my presentation and be ready for, probably one of the biggest client meet at that point of time.

I was rehearsing my presentation as I was driving my black Mahindra XUV 500 towards his office in Chakan MIDC near Pune. After reaching the office, I was guided to the conference room. Mihir joined me, along with a team of SEVEN people, including Head of HR, Nilesh Gaikwad. I was given ONE hour to complete the session.

Here is how I made the best use of it.

The majority of people in organizations today, when confronted with poor performance or unsatisfactory results, immediately begin to formulate excuses, rationalizations, and arguments for why they cannot be held accountable, or, at least, not fully accountable for the problems.

Most common statements made are:

 “That’s not my job”

“There’s nothing I can do about it”

“Someone ought to tell him”

“All we can do is to wait and see”

“Just tell me what you want me to do”

“If we only had the resources”

“The competition outsmarted us”

“The whole economy is in trouble”

I am sure you might have heard these excuses from your team members and there could be chances of you giving these excuses to your teams, board of directors, customers, etc. Our justification of failure is always focussed on ‘WHY IT COULDN’T BE DONE’ instead of ‘WHAT ELSE COULD HAVE BEEN DONE’.

Let us first understand the meaning of accountability. (I asked the audience to share their understanding of the word accountability). Many people, including leaders, have totally wrong understanding of “Accountability”. They believe,

 “Accountability means finding out who is at fault when something goes wrong.”

“Accountability is used to punish people for poor performance.”

“Accountability is management driven: it’s external, not internal.”

“Accountability means responsibility and obligation. It’s when someone outlines what you are supposed to do in a job description and then rates you A, B or C.”

“Accountability is something that is put on you by your boss. It causes unnecessary pressure, fear, regret, guilt, and resentment.”

“Accountability means being willing to stand up and explain what you did.”

 “Accountability is a tool that management uses to pressure people to perform.”

The dictionary meaning of accountability is – the quality or state of being accountable; especially:  an obligation or willingness to accept responsibility or to account for one’s actions.

By this definition, people only perpetuate a reactive perspective of accountability, one obsessed with the past and blissfully ignorant of the future. Consumed with dotting the “I’s” and crossing the “T’s” of their elaborate explanations for why they’re not responsible, people today are robbing themselves of the power of accountability – a power that The Oz Principle defines as the key to a successful future. In such cultures, winning in the game of life includes “covering your tail”.

The best definition of Accountability, therefore, is what has been explained in Oz Principle:

“Accountability: An attitude of continually asking “what else can I do to rise above my circumstances and achieve the results I desire?” It is the process of “seeing it, owning it, solving it, and doing it.” It requires a level of ownership that includes making, keeping, and proactively answering for personal commitments. It is a perspective that embraces both current and future efforts rather than reactive and historical explanations”.

There is a thin line that separates success from failure and the great companies from the ordinaries.  Below that line is a set of individuals or leaders that foster a culture of excuse making, blaming others, confusion, and an attitude of helplessness. While above that line are individuals, leaders, and cultures that breed an environment of a sense of reality, ownership, commitment, solutions to problems, and determined action. While losers languish below the line, preparing stories that explain why past efforts went awry, winners reside above the line, powered by the commitment and hard work. People and organizations find themselves thinking and behaving below the line whenever they consciously or unconsciously avoid accountability for individual or collective results. Stuck in what we call the “victim cycle,” they begin to lose their spirit and will, until, eventually, they feel completely powerless.

Now, you must be thinking of “staying on the line”, well, neither individuals nor organizations can stay on the line between these two realms because events will inexorably push them in one direction or the other. While both people and organizations can exhibit accountability in some situations yet manifest victim behavior in others, some issue or circumstance will arise to influence them to think and act from either an above the line or below the line perspective.

When individuals, teams, or entire organizations remain below the line, unaware or unconscious of reality, things get worse, not better, without anyone knowing why. Rather than face reality, sufferers of this malady oftentimes begin ignoring or pretending not to know about their accountability, denying their responsibility, blaming others for their predicament, citing confusion as a reason for inaction, asking others to tell them what to do, claiming that they can’t do it, or just waiting to see if the situation will miraculously resolve itself. This process, if unabated, can wreak both personal and professional havoc.

As we have seen earlier, individuals, leaders and teams when they demonstrate above the line behavior, they See It, Owe It, Solve It and Do itThese are also known as FOUR steps of accountability.

Why do people fail to see it? People most frequently fail to see reality because they choose to ignore or resist changes in the external environment.

Why do so many people fail to own it? People most often fail to own their circumstances because they cannot bring themselves to accept the accountability side of their story.

Why do people fail to solve it? As people begin solving problems they often encounter obstacles, expected and unexpected, that can stimulate a temptation to fall below the line into the victim cycle.

Why do people fail to do it? Most people who fail to Do It can’t or won’t resist the gravitational pull from Below The Line which can so easily drag someone back into the victim cycle, wasting valuable time, energy, and resources, ignoring and denying, making excuses, developing explanations, pointing fingers, getting confused, and waiting to see if things will get better. In our experience, this happens most often because people naturally resist the perceived risks associated with becoming fully responsible for results. A fear of failure can create a terrible burden that makes taking the final step to accountability virtually impossible.

Now that we have understood the meaning of accountability and concept of below the line and above the line, what shall be done to imbibe accountability as a habit?

Creating accountability in others is a process and doesn’t happen as a result of some singular event. Many leaders mistakenly think that once their people have been exposed to the concept of accountability and understand it, they will never fall below the line again. This “event” approach to accountability, the notion that accountability happens at an identifiable moment, doesn’t work. Leaders who make this mistake tend to use accountability as a hammer, nailing people when they fall below the line in an unending game of “I got you.” Such hammering will only propel people back into the victim cycle. Therefore, you must help people feel empowered by the concept of accountability, not trapped by it.

Therefore, whenever you hear a victim story or a below the line excuse, you shall use the following five key steps to coach that person away from reacting and toward learning:

  1. Look for instances of victim behavior, and when you engage someone in a discussion of their victim story (for the purpose of coaching them) or hear “below the line excuses”, listen sympathetically to what they have to say.
  2. Acknowledge the victim facts and obstacles that someone thinks have kept him or her from getting desired results. Show the person that you understand their feelings and know yourself how hard it is to overcome those feelings. Agree that the challenges are real or that bad things do happen to good people.
  3. If someone seems deeply attached to a victim story, gently move the discussion toward the accountability version of the story. Continually pose the question: “What else can you do to achieve the result you desire or overcome the circumstance that plagues you? What can we control, and what can’t we control in this situation? What are we pretending not to know about our accountability in this situation? What have we learned from our recent experience?
  4. Coaching. Use the steps to accountability to help a person identify where he or she currently stands and where the person needs to go to obtain desired results. Emphasize that falling below the line on occasion is only natural but staying there never yields results. Stress how rising above the line will produce positive outcomes.
  5. Commit yourself to helping a person create an above the line action plan and encourage him or her to report on their activities and progress. Don’t end a coaching session without setting a specific time for follow-up, allowing sufficient time, but not too much time, to elapse. If the person does not approach you at the appointed time, take the initiative yourself. During these follow-up sessions, continue to look, listen, acknowledge, ask, coach, and recommit. Provide honestly, caring feedback about progress, and express congratulations for every improvement.

In an ideal world, it wouldn’t be necessary for leaders to coach accountability because everyone would acknowledge their accountability in every situation. However, since this is not an ideal world, and since everyone is fallible, leaders must make coaching a daily habit. And while we have emphasized proactive coaching, which focuses on the present and the future, we have also come to appreciate the need for the review of the past, what we call accounting for progress. When handled properly, an after-the-fact accounting can provide a person with an opportunity to measure progress toward results, learn from previous experience, establish a sense of accomplishment, and determine what else can be done to get the desired results. While most leaders intuitively know the value of urging people to account for their actions, many often fail to do it well.

Ultimately, personal accountability means accepting full responsibility for results. It requires the sort of attitude popularized in the Nike footwear television commercials: “Just Do It.” If you don’t Do It, you’ll never reap the most valuable benefit that is derived from full accountability: overcoming your circumstances and achieving the results you want.

I finished my presentation among a huge round of applause. I shook hands with all participants and exchanged visiting cards.

As I was driving back home, I analysed the impact of presentation in my mind to figure out probable response. Are they happy? Will they engage me? Is there anything I can improve upon? Exactly after TEN days of my presentation, I received a call from the HR Head, Nilesh, asking me to send my commercials as their Executive Team has decided to engage me for a pilot batch of coaching 15 Managers and inculcate accountability in their approach and attitude. Based on the outcome of the pilot batch, they will take a decision to engage me further or not.

I shared my commercial details. They were happy with the results. Last month they extended my contract and gave another batch of 25 Managers.

Thereby, a small, casual discussion at the airport has been converted into a business opportunity.

To prepare my presentation and coaching assignments, I referred the following –  

  1. The Oz Principle: Getting Results through Individual and Organizational Accountability, By -Roger Connors, Tom Smith, Craig Hickman
  2. Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results, By – Roger Connors, Tom Smith
  3. How Did That Happen? Holding People Accountable for Results the Positive, Principled Way, By – Roger Connors, Tom Smith

I will be glad to receive your feedback.

(Disclaimer: To abide by my terms and conditions of a contract and following confidentiality clause, I have changed the name of my client, industry and location of work)

 

Read more

Latest News

Read More

Boosting employee performance: Proven strategies for success

20 June 2024

Newsletter

Receive the latest HR news and strategic content

Please note, as per the GDPR Legislation, we need to ensure you are ‘Opted In’ to receive updates from ‘theHRDIRECTOR’. We will NEVER sell, rent, share or give away your data to third parties. We only use it to send information about our products and updates within the HR space To see our Privacy Policy – click here

Latest HR Jobs

University of Oxford – Department of Politics and International RelationsSalary: £36,024 to £44,263 per annum

Jackson Hogg are delighted to be exclusively supporting an established manufacturing client based in Sunderland with the appointment of a Head of HR. £48,000 –

The HR Director (HRD) will be a key member of the UK senior management team, driving the business forwards through being accountable for the attraction,

The HR Director (HRD) will be a key member of the UK senior management team, driving the business forwards through being accountable for the attraction,

Read the latest digital issue of theHRDIRECTOR for FREE

Read the latest digital issue of theHRDIRECTOR for FREE