The Motion Picture Licensing Company (MPLC), the UK’s leading licensor of ‘blanket’ public performance rights for TV shows and films, has recently uncovered that 98% of businesses stated that introducing TV and film greatly increases employee satisfaction. The research sheds light on the significant benefits businesses can achieve by incorporating TV and film into the workplace.
The research revealed that most businesses display TV and film to customers (70%), whilst only 55% display TV and film to staff. Furthermore, 44% of businesses said their motivation for showing TV and film content was to enhance customer experience. This coincides with the importance businesses place on their customers compared to staff with 62% of businesses stating their primary focus is providing excellent customer experience. This emphasis on customer experience is understandable, yet it should be noted that 70% of executives reported that improved employee experiences result in better customer experience. Using TV and film to improve employee experience can therefore often drive a better customer experience.
Despite not being a priority for many businesses, showing TV and film to staff provides great benefits to both employee and employer. The research highlighted three key areas which benefit from the use of TV and film, with 98% of respondents saying it greatly increases employee satisfaction. In addition, 89% claimed to see increases in staff wellbeing and 88% have seen increases in productivity.
The introduction of film and TV to staff areas as well as public areas evidently improves the employee experience, and consequently their productivity whilst highlighting how crucial it is for businesses to create an engaging work atmosphere leveraging quality entertainment. This research demonstrates how TV and film can achieve the adage: ‘a happy workforce is a productive workforce.’
Rory Shedden, CEO of MPLC, commented: “At MPLC we have long believed in the transformative power of TV and film content within business environments. This research confirms our belief that such media not only adds to the customer experience but it also has a profound impact on employee satisfaction, wellbeing, and even productivity. It’s a win-win for businesses as not only does it impact your customer, therefore driving sales but it also has a positive impact on the workforce”.
It has recently been reported how businesses are currently struggling to find skilled talent, making retention ever more important. Alongside the benefit of increased productivity, businesses can also take advantage of how TV and film can improve employee retention. Our research indicates four in five (83%) businesses have experienced increased levels of staff retention as a result of introducing film and TV into their business.
Shedden continued: “It is remarkable how something as seemingly simple as showing captivating audiovisual material can contribute not only to staff morale but also increase loyalty among team members. The impact on staff experience when introducing film and TV into the workplace is vast. Moving forward, businesses should look at how to most effectively and compliantly introduce TV and film into staff areas to reap the greatest reward.”
