Feeding the Machine: The Hidden Human Labour Powering AI

A must-read for anyone interested in the ethical and practical implications of AI in the workplace. It challenges readers to look beyond the surface and consider the deeper impacts of these technologies on our lives and society.

This is an expose, and an explosive, compelling read. The authors have made it their business to investigate the best and worst examples of how new technologies are being used in the workplace. What they have uncovered is that there is a hidden huge exploitative world behind the bright shiny image and presentation of AI as something ‘new’ that businesses must have.

If this book could be distilled down to a single message it is this: AI is nothing more than a vast extraction machine using we, human beings, both physically with our labour but also intellectually through ingesting and synthesising our collective intelligence as the fuel that is keeping the AI machine running. How this narrative ends depends upon what we all do next. Lots of the possible consequences look very alarming indeed……

Published by Canongate

Reviewed by Neil Hayward – Founder/Owner Relevant HR Ltd

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The Yin and Yang of technology/AI and culture

25 April 2025

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