In the UK, eCommerce sales rose 36% year-on-year in 2020[i], the fastest growth since 2007. This has been driven by a huge (partially enforced) shift in consumer behaviour with 46% of UK consumers purchasing a product online that they had previously only ever purchased in store before the pandemic began. Analysis from GlobalData[ii] shows that 9 out of the top 10 global ecommerce companies (by revenue) experienced double-digit growth in 2020 as new consumer habits swayed in their favour. And according to Charged Retail, Amazon is now on course[iii] to become the UK’s largest retailer by 2025. In parallel, the need to engage customers in the digital channels where they congregate and drive demand in digital channels has exploded. With it comes a greater need for digitally skilled marketers, as well as eCommerce experts.
Article by Richard Breeden, Managing Director econsultancy 20 August 2021