PathMotion is a discussion platform that allows employees to share their stories to answer candidates’ questions. When searching for suitable employers, candidates look for very specific job information which pertains to their circumstances but is not typically found on companies’ career sites. PathMotion equips employers with the tools they need to generate the authentic, genuine content missing from their careers pages. Employees can share their text and video and companies can then make this content visible across their key recruitment channels. This could be a page on their career site, social media, optimised for SEO, and embedded in a chatbot.
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