PIERRE DAVID

With retail under immense pressure, a successful brand that is continuing to expand must be practically unique. Decathlon is a force that has a “go for it” attitude that cannot be ignored. The stores are jam-packed with exciting equipment – much of which has been invented and developed by employees – across a myriad of sports and pursuits, and the staff are always on-hand with bags of enthusiasm and good advice.

With retail under immense pressure, a successful brand that is continuing to expand must be practically unique. Decathlon is a force that has a “go for it” attitude that cannot be ignored. The stores are jam-packed with exciting equipment – much of which has been invented and developed by employees – across a myriad of sports and pursuits, and the staff are always on-hand with bags of enthusiasm and good advice.

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