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Introducing Gen Z – “Millennials on Steroids”

The worldwide director of J Walter Thompson’s Innovation Group, Lucie Greene, famously referred to Gen Z or Gen Zers as “millennials on steroids”(i). Born in the late 1990s to the 2010s, this Snapchat, Smartphone generation are the first true digital natives (having never known a world without the Internet) and they are about to enter the workforce.

Article by: Daniel Mayer | Published: 26 April 2018

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Millennials engaging with good deeds

Research is increasingly showing that millennials are more interested in working for companies with a social conscience. This is a challenge for both the private and charity sectors with both looking to engage in meaningful actions which benefit companies and their employees as well as charities and their beneficiaries.

Article by: Alex Hayes | Published: 20 January 2018