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Scottish named Britain’s Most Appealing Accent

James O’Brien

Scottish is the most attractive accent in Britain, according to a new study from international call forwarding provider – Contributor James O’Brien, Chief Operating Officer –

People across the UK were quizzed over which accent they found to be the most attractive, with 15 percent agreeing that Scottish is the most appealing, followed by Queen’s English (13 percent) and Geordie (13 percent). The least favourite accents were found to be Brummie and Mancunian.

As well as regional accents, respondents were asked which worldwide accent they liked the best, with over a third (34 percent) modestly voting the British accent as the most charming, followed by Irish (15 percent), and French (12 percent). The UK public were also asked how this would impact the chances of them speaking to a salesperson, with an impressive 57 percent claiming they’d chat to someone trying to sell them something if they had their preferred accent.

Business psychologist Kim Stephenson from explained that accents are closely connected to a person’s status, with received pronounciation (RP) typically associated with competence. It is an educated type of speech commonly associated with southern England and viewed by many as the stereotypical English accent, and Mr Stephenson suggests it can leave a particularly positive impression.

“If you go to an accountant with a low status accent you probably won’t believe he’s good enough, but an RP accountant is obviously competent. So, if you’re talking about things like newsreaders, call centres etc, it helps to have high status people,” Mr Stephenson explained. However, there is more to sales than an appealling accent, as the length of a call can increase the probability of success for telesales workers.

Ryan O’Hara, Sales Director of Business Process Outsourcing at Frontline Group, said: “The metric that we typically look for in an inside sales team is talk time. We’ve found that the higher an agent’s talk time, the greater the likelihood they meet or exceed quota.” He continued by saying that more calls get converted if they have a longer talk time, as spending more time on the phone often suggests a customer is reviewing an order and preparing to finalise a purchase.

James O’Brien, Chief Operating Officer at, said: “Half the battle of telesales is being able to talk to potential customers without being shut down within the first 30 seconds, so we wanted to see if accents had an effect on people’s willingness to stay on the phone and chat to a salesperson.” Stranger Things on the High Street: ONS results show online fashion and department sales boom, but the upside-down world of the High Street is in a dark place.

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