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Fear at work – the Gordon Ramsay effect

Alex Kenny

Hospitality professionals including chefs and bartenders are among the professions considered to be the most intimidating by customers, according to new research. Research of 2,000 UK adults by Fletchers Solicitors, has revealed that 68 percent of Britons rated  hospitality professionals such as chefs and bartenders the most intimidating profession.

Financial service professionals (64 percent) such as bank managers, accountants and bookkeepers, followed in second place, tradespeople (59 percent) including builders, plumbers and electricians ranked third. Comment Alex Kenny, Marketing Director – Fletchers Solicitors.

More than half (55 percent) of those surveyed were apprehensive towards telecommunications and IT workers, such as helpdesk workers and call centre advisors. However, the research revealed 73 percent of Britons feel healthcare workers including doctors and nurses are the most likeable professionals, suggesting the bedside manner goes a long way.

Sixty-nine percent of Britons agree teachers and education staff were likeable professions, while emergency services workers (64 percent) such as fire service, paramedics and police officers ranked third, and legal professionals (62 percent) were placed fourth.

Alex Kenny, Marketing Director at Fletchers Solicitors, said: “It’s surprising to see that such a customer-facing profession such as the hospitality trade is the most feared amongst the British public.

Perhaps those who work in industries that provide care and support such as health and education could teach others how to improve their delivery and customer handling skills. We regularly see the likes of Gordon Ramsay and his fiery temper on television programmes and it seems it is indicative of a wider trend across the industry.

“When selling a product or service there must be a general level of approachability between provider and client and the customer should feel at ease, whether at a restaurant dining table or providing customer services. An anxious or stressed client can also lead to miscommunications and even in some cases problems such as medical negligence.”

UK’s Most Feared Professions

  • Hospitality (chefs, waiting staff, bartenders) – 68 percent
  • Financial services (accountants, bookkeepers, traders) – 64 percent
  • Trades (construction, electrical, plumbing) – 59 percent
  • IT & Telecommunications (call centre workers) – 55 percent
  • Transport (rail workers, airline staff) – 53 percent

UK’s Most Liked Professions

  • Healthcare (doctors, nurses) – 73 percent
  • Education (teachers, lecturers) – 69 percent
  • Emergency services (police, fire service) – 64 percent
  • Legal (lawyers, barristers) – 62 percent
  • Marketing – 60 percent

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