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Is this the end for the Sat-Nav?

Finlay Clark

John Lewis is the first major UK retailer to remove sat-savs from shelves after announcing consistently declining sales in their 2017 annual report. Comment Finlay Clark, the UK Head of Waze.

The retailer’s decision is unsurprising given the growing number of navigation app users in the UK. He says: “This is yet another sign that the ubiquity of smartphones is fundamentally changing consumer behaviour. Declining sat-nav sales show us that people are now more aware of their options and are seeing the benefits of mobile sat nav apps.

“It comes down to choice. A lot of people prefer maps which are up to date, have the best real-time information – not just from other drivers, but in our case from partners like Transport for London and our community of map editors. These factors help us shave time off people’s commutes in a meaningful way and this is what we focus on.

“The global transportation sector is continually evolving as disruptions and next-generation solutions improve the efficiency and reduce the cost of travel. Waze is part of this evolution. It’s a free app, available to all smart phone users and contributes to the reduction in congestion.”

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