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About Niall Cluley

Niall Cluley is MD of the culture and engagement consultancy, dragonfish, part of the Global Lawton Communications Group with offices in London, Southampton, LA & Sydney. His passion for helping organisations to better understand how culture fuels performance and leading culture change has seen him work both in corporate roles and as a consultant working with a diverse range of brands, including Fitness First, Vodafone, Gap, Royal Mail, O2 and Niall is an engaging speaker, charismatic facilitator and is a Fellow of the CIPD and of the Learning & Performance Institute.

The importance of embedding values into everyday behaviour

To make values live, breathe and stick, they need to be practised and visible in everything we say and do – formal and informal. They need to be meaningful and embedded into everyday behaviours. Mapping desired behaviours to your vision, purpose and values is fundamental to improving performance – it gives everything meaning. But how do you approach this? A good starting point is to identify what ‘good looks like’ and using this as a basis to develop a behaviours framework that works across all levels of the organisation and makes sense to everyone.

Article by 7 February 2018