Effective communication with your audiences is even more important that is has been in the past, given the volume of information we are consuming on all our different devices and various platforms. It’s all about ‘cutting through’ and being relevant to get messages across. This is something marketers have been doing for years, but today customers, potential clients, business partners, and employees place great importance on being able to trust the messages we see. As consumers, we are not only searching for the information we need, we are looking for reassurance. Whether we are researching something we are going to buy, who we vote for, or information to inform our beliefs and opinions we need to trust information that’s communicated by companies and its credibility.
Article by Kirstin Furber 8 October 2019